(I really enjoy answering questions with post-its.)
I am currently working as a Principal Product Designer at athenahealth. Being from New Jersey originally, I like to say that I've made the full Jersey slide from art to graphic design to web design to UX to product research—and I bring all of that thinking to whichever type of work I'm doing.
athenahealth, Bank of America, Goodyear, City Year, Samsonite, Visit Williamsburg, GORE-TEX, Gorton's Seafood, Massachusetts State Lottery, Cambridge Crossing, Central American Resource Center (CARECEN)
MY TYPICAL APPROACH:
UI / UX, Graphic Design, Typography, Branding, Fine art background
Usability testing, Audience research, Design Thinking, Behavioral Economics, Conversational UI
Interaction design, Rapid prototyping, Motion design
Figma, Sketch, Principle, Axure, Keynote, Adobe Creative Suite, InVision, lots of Post-Its | Qualtrics, Airtable, Dovetail
Agile design, Project management, Mentorship, Creative leadership, Stakeholder management
Small visual design tweaks can dramatically improve the usability of your product. Whether your background is in UX or visual design, it always helps to have a handful of visual design principles to lean on when iterating on your designs; so this talk will go over a few rules of thumb, and then how to apply or even break those rules to create the best possible user experience for your users.
Who can imagine Don Draper, gazing out the window of his corner office, casually saving the day with a smooth tagline about happiness… in the midst of today’s global pandemic and racial protests? He couldn’t. And that’s a good thing, even if it means...
I like to joke that I grew up in an office. That’s because, well, I did. Around the time I was born, my mom opened ARCH2, Inc.—her own consulting firm in historic preservation. Translation: my childhood sandbox was filled with office supplies. So it only makes sense that by the time I was 7, my sister and I established our own historic preservation...
Inside DigitasLBi XD is an interview series of the Boston XD team’s “Unicorn of the Month.”
©LAURA MATERNA 2023